Online videos more engaging than text
The prospect’s buying journey is an erratic process. In the past, as a supplier you could pay to get the prospect’s attention. Today, you have to earn hit. With a strong, compelling message brought online.
Why is video brought through your website, on your company blog, via Twitter, LinkedIn… far more effective? According to Forrester, 100 million internet users watch online videos every day. Other research shows that online videos are 27,4 times more engaging than standard banner ads, for example.
And it get even better: today, having your own product or solution video is more affordable than ever!