De B2B Paradox

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Nooit eerder in de geschiedenis had een klant of prospect meer en betere kanalen tot zijn beschikking om zich te informeren en te communiceren met zijn (potentiële) leverancier. Toch lijkt het, vanuit het… Continue reading

Directions EMEA: 100.000 nieuwe Dynamics NAV-klanten op 5 jaar tijd

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De voorbije jaren doken in de markt regelmatig geruchten op die de toekomst van Microsoft Dynamics NAV in vraag leken te stellen. Met deze indianenverhalen maakte Directions EMEA definitief komaf. Het komt erop neer dat Microsoft van… Continue reading

Microsoft Dynamics NAV apps for iPad, Android, Windows 8: finally!

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Surprise! The whole world can now download the Microsoft Dynamics NAV-app for iPad in their local app store (however in most countries, where the new ERP-backbone version Dynamics NAV 2015 is not available yet, you will… Continue reading

Now is the age of the marketing manager

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In the pre-internet age: the AIDA-model Before he internet, marketing used to be easy. It was basically a one-way communication that we could easily resume in the famous AIDA-model: Awareness – Interest –… Continue reading

Panorama consulting: “SAP will continue to struggle in the market for smaller organisations”

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Panorama Consulting just published an interesting review of the ERP market, comparing SAP to Oracle and Microsoft. Their conclusion can be resumed as follows: SAP will remain strong among large companies, Microsoft among ‘smaller’… Continue reading