When the going gets rough…


patrick_blog“When the wind rises, some people build walls. Others build windmills.” 

I hear this proverb vrom Lao Tzu in Copenhagen two weeks ago. It made me think how some people naturally react to the economic crisis: stop investing, build a shelter and hide in there till the storm is over.

At Lemarco, we don’t play the game of building a shelter, blaming the banks, the economy, the Chinese or George Bush. It much more fun to build windmills: we come out of our shelter, we run on the street shouting: “Hey, Lemarco is here, look at us, we’re there and we’re happy.”

The nice thing is: it seems people hear us, more than before. It’s normal: there’s hardly anybody else on the streets right now.

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