I must admit, I had always been sceptic about the necessity of making web sites ready for mobile devices like smartphones and tablets.
However, a Google research conducted with Ipsos on Smartphone usage opened my eyes. Some figures: 89% of smartphone owners use their device throughout the day. 81% use it to browse web sites. Even 48% to watch videos. Is a smartphone becoming a pocket PC, a desktop extension?
So in what conditions do people use it? 59% use their Smartphone while waiting (bus, shop, doctor..). 48% use it while eating. 44% while shopping. The conditions in which we consume online information seems to change drastically. It seems the desktop is not our main access point to the internet anymore. As Google says, the Smartphone has become people’s always-on companion.
Google created a very interesting web site where you can type in your own URM and check how your own site would look on a mobile device, including some interesting recommendations.
