‘SMB’ is the wholy grale to any company who has run out of innovative strategies. When the growth rate of your company tumbles below double digits, you just have to ‘discover’ the SMB market and build an SMB attack plan.
Now let’s get serious, actually ‘SMB’ is a very useful concept to boost your career as a marketing manager. Firstly, you can just make up your own definition of the ‘SMB’ market. If you take companies somewhere in the wide range between 5 and 500 employees, it’s OK.
Then, put those companies into one big pot. Don’t forget to shake it very well, so that nobody recognizes the original ingredients: you just call this blurry mass ‘SMB’. Finally put it on a nice Powerpoint plate, illustrated with Dataquest and Garther market figures, and there is the plan that will bring your career to new hights.
